Hyundai Motor Company has signaled a full-scale transition to the era of Software-Defined Vehicles (SDVs) by unveiling “The New Grandeur,” which integrates intelligent mobility technology with 40 years of heritage.
Hyundai officially launched The New Grandeur, the flagship sedan representing South Korea, on the 14th. For the first time in a Hyundai vehicle, The New Grandeur has fundamentally transformed the driving experience by featuring “Pleos Connect,” a next-generation infotainment platform based on Android Automotive OS (AAOS), and “Gleo AI,” a generative AI agent.
An app ecosystem similar to a smartphone has been implemented within the vehicle through a large 17-inch display, and Gleo AI supports natural conversational vehicle control and information search services.
“Pleos Connect is a starting point that signals a full-scale transition toward SDVs beyond just adding simple functions,” said Park Young-woo, Hyundai Motor infotainment software development senior vice president. Park emphasized, “The vehicle is no longer a product that is completed once, but a platform that is continuously updated and expanded to provide an increasingly better experience for the driver.”
The technical perfection of The New Grandeur has also been significantly enhanced to match its status as a flagship sedan. The “Smart Vision Roof,” applied for the first time by Hyundai, utilizes PDLC film to freely adjust the transparency of six areas without mechanical blinds. The electronic hidden air vents are designed so that the vents are not visible, improving aesthetics and providing sophisticated airflow control tailored to passenger preferences.
“We focused on achieving clear progress in all sectors, from the powertrain to safety and convenience features, so that customers can experience technical value worthy of Hyundai's flagship sedan,” said Han Dong-hyeok, Hyundai Motor MLV project 2 senior vice president, who oversaw the development work. Han stated, “Customers will be able to feel a definite enhancement in product quality compared to the previous model.”
In terms of driving performance, the vehicle improved both output and fuel efficiency by applying the Hyundai Motor Group's next-generation hybrid system for the first time in a sedan. Notably, despite being a hybrid model, it maximizes the convenience of rear-seat passengers by applying second-row reclining and ventilated seats for the first time in its class.
The exterior added sophistication with a front overhang that is 15mm longer, a “shark nose” shape, and thinner Seamless Horizon Lamps, while the interior is configured as a cozy lounge space reminiscent of furniture.
“The New Grandeur is a culmination that melts the values of the era, such as SDVs and electrification, into the brand's heritage,” said Yoon Hyo-jun, Hyundai Motor Korea business division executive vice president. Yoon added, “It will further solidify the reputation of the flagship sedan representing South Korea.”
The New Grandeur is operated in four lineups: 2.5 gasoline, 3.5 gasoline, hybrid, and 3.5 LPG. Prices start from 41.85 million won based on the 2.5 gasoline model.
