Samsung Electronics is shifting its HVAC business focus from selling individual equipment to offering full-scale energy management services. Through its subsidiaries, the company is building out capabilities in building energy efficiency analysis and cost-saving consulting, positioning itself to enter the building energy management system (BEMS) market.
Industry analysts say Samsung is preparing to enter the integrated HVAC-based energy solutions market currently led by LG Electronics, leaning on subsidiaries Flakt Group and Samsung Electronics Logitech to do so.
Samsung Electronics Logitech, the company's logistics and installation arm, has newly been designated as a certified energy audit institution. Energy audits are a form of technical consulting that identifies improvement opportunities across a facility's energy supply, transmission, and consumption.
Under Korean regulations, businesses that consume more than 2,000 tons of oil equivalent (toe) annually are required to undergo an energy audit every five years. Facilities with heavy power demands--such as data centers, large commercial buildings, and industrial sites--are seen as a prime target where demand for energy audits is likely to converge with demand for BEMS and HVAC operations management.
With its new certification, Samsung Electronics Logitech aims to expand from a logistics and installation specialist into a full-service provider with inspection capabilities as well. The company had already obtained a license for mechanical equipment performance inspection, further strengthening its maintenance business.
This move is widely seen as groundwork for Samsung's broader push into the growing HVAC market. LG Electronics has already been targeting the integrated energy solutions market through its BECON system, under which LG supplies HVAC, lighting, renewable energy, and storage equipment, while its subsidiary HiEM Solutech handles maintenance. HiEM Solutech has already secured all the necessary licenses for that role.
Samsung Electronics Logitech appears to be following a similar playbook, expanding beyond system air conditioner installation materials into integrated HVAC maintenance, building energy audits, and operational services.
Samsung also expects to unlock synergies through Flakt Group, the Swedish HVAC company it acquired last year, in the energy management and smart building solutions space. “By integrating Flakt Group's air handling systems with SmartThings Pro and b.IoT, we can offer more advanced energy management and smart building solutions,” said Flakt Group CEO David Dornig. He added that the plan is to apply Samsung's AI capabilities to optimize both product performance and energy efficiency.
“As AI servers proliferate, power consumption and heat generation are both rising, driving demand for integrated HVAC solutions that can deliver high-efficiency cooling, stable operation, and energy optimization all at once,” an industry source said. “Going forward, competitiveness will depend not just on equipment performance, but on the ability to offer energy audits, BEMS, and maintenance as an integrated package.”
