Xiaomi Korea is releasing a new 100,000 KRW range smartwatch in the domestic market. While Xiaomi surpassed Apple in the global wearable market to reclaim the top spot in annual shipments for the first time since 2020, it is accelerating its market invasion in Korea as well, leading with its entry-level smartwatch lineup.
Xiaomi Korea officially launched the smartwatch 'Redmi Watch 6' in the domestic market on the 9th.
The factory price is 139,800 KRW. The colors are available in three types: Obsidian Black, Silver Gray, and Glacier Blue. Pre-orders begin today, and sequential sales will take place on Xiaomi's official online and offline stores, Coupang, and Naver Brand Store, among others.
The Redmi Watch 6 features a 2.07-inch AMOLED display and a battery that lasts up to 24 days. It is compatible with both iPhones and Android smartphones. It supports dual L1 and L5 system GNSS for workout location tracking, a PPG sensor with improved heart rate measurement accuracy, more than 150 sports modes, and sleep and blood oxygen saturation monitoring functions.
Xiaomi Korea will also run promotions tailored to the pre-order and initial sales periods. Until the 12th, it will provide an immediate discount of 10,000 KRW to Coupang WOW members, and on mi.com, a 10,000 KRW discount coupon can be exchanged for 1 point. From the 13th to the 31st, it will present the wireless earphones 'Redmi Buds 6 Play' to purchasing customers.
Xiaomi is pulling up its market share in the global wearable market by leading with its entry-level product groups. According to market research firm Omdia, Xiaomi ranked first in the global wearable market last year with an 18% share based on annual shipments. Apple recorded 17%, Huawei 16%, and Samsung Electronics Co., Ltd. 9%.
The industry views that Xiaomi will expand its footprint within the wearable market while securing shipment volumes centered on bands and entry-level watches. In the high-end smartwatch market, Apple, Samsung Electronics, and Huawei are leading with health management and premium features, but in the mass market, demand for products emphasizing display, battery, and workout functions relative to price remains steady.
Targeting this demand, Xiaomi Korea introduced the Redmi Watch 6 to the domestic market. By combining a large screen, long battery life, and workout and health management features at a price in the 100,000 KRW range, it targets consumers trying to cross over from smart bands to smartwatches and users looking for cost-effective products.
An official from Xiaomi Korea said, “As interest in active lifestyles such as running and health management steadily rises in Korea as well, consumers utilizing smartwatches in their daily lives are continuously increasing,” and added, “We expect it to become a smartwatch that anyone can utilize without burden not only for workouts but also in daily life at a reasonable price.”
