Samsung Electronics is supplying more than 1,000 units of its high-efficiency HVAC systems to roughly 100 mosques across eight major Saudi cities, including Riyadh and Rama, as the company accelerates its push into the Middle East's B2B market with technology tailored to the unique needs of religious spaces.
The product at the center of this deployment is Samsung's ceiling-mounted “360 Cassette” system air conditioner. It's the first ceiling AC in the industry to adopt a round design, breaking from the square, four-way layout that has dominated the market. The design was built specifically with spaces like mosques in mind, where uniform cooling and quiet operation across large open areas are essential.
At the heart of the system is Samsung's patented Booster Fan technology. By reducing the airflow loss typically caused by directional blades, it pushes cool air farther and wider in every direction, delivering even cooling throughout a space--including in mosques with high, open ceilings. The ceiling-mounted design also frees up floor space that would otherwise be taken up by units.
The 360 Cassette's low-noise design keeps prayer halls quiet and comfortable, while its outdoor unit is engineered to maintain stable cooling performance even in outdoor temperatures above 50°C, a critical feature given Saudi Arabia's extreme heat.
That kind of climate resilience is seen as a key differentiator for Samsung as it expands in the Middle East, where cooling systems optimized for local conditions could open doors well beyond mosques--into commercial and public facilities more broadly.
Beyond engineering, Samsung also built cultural and architectural considerations into the product's design. Since interior harmony with a mosque's overall architectural style matters greatly in religious spaces, the company created dedicated panel designs incorporating traditional Islamic patterns.
Alongside this rollout, Samsung signed a memorandum of understanding (MOU) in June with Ghoroos Charity, a local partner leading mosque renovation projects in Saudi Arabia, and plans to expand its mosque-focused supply partnerships going forward.
Samsung has been broadening its B2B footprint across the Middle East beyond religious facilities, into sectors like transportation and education. Last year, the company supplied system air conditioners to public transit facilities in Riyadh, and it also installed its b.IoT (Building Internet of Things) integrated building solution at the Royal Grammar School Guildford Dubai (RGSGD), a private school in Dubai, UAE.
“This deployment demonstrates the competitiveness of our HVAC solutions when tailored to the unique characteristics of prayer spaces and local culture,” said Lim Sung-taek, executive vice president of Samsung Electronics' Digital Appliances division. “We will continue expanding our HVAC B2B business in the Middle East with solutions designed around regional conditions and customer needs.”
