Hyundai Motor Group is launching “AllDayEnergy,” a unified global brand that brings together the vehicle-to-everything (V2X) services it has been running separately across different regions around the world.
V2X technology enables a two-way connection between an electric vehicle's battery and the power grid. Drivers can charge their EVs when electricity rates are low, then either supply power back to their homes or sell it back to the grid during peak demand or high-rate periods, cutting energy costs and even generating extra income. In effect, the technology turns an EV into a mobile energy storage system on wheels.
Hyundai Motor Group has built up considerable know-how running various V2X pilot and commercial programs in key markets over the years. In Korea, it has been running a Vehicle-to-Grid (V2G) pilot program on Jeju Island, supplying and storing EV power on the grid. In the US, it has offered Vehicle-to-Home (V2H) service, letting EV owners power their homes during emergencies like natural disasters. In the Netherlands, it introduced both V2G and V1G, or smart charging, which adjusts charging speed based on real-time electricity rates.
With AllDayEnergy, Hyundai Motor Group aims to consolidate what had been a fragmented, region-by-region V2X portfolio into a single, consistent brand that offers customers around the world a reliable experience. The service will roll out first in the UK before expanding to other major markets, and will be accessible through each Hyundai Motor Group brand's dedicated vehicle app.
As “total cost of ownership” (TCO) reduction becomes a key factor in overcoming the current slowdown in EV demand, AllDayEnergy is expected to play a major role in maximizing the financial benefits of owning an EV. By lowering charging costs through rate arbitrage and generating extra income from reselling power, the service is expected to reduce the real-world cost of owning an EV, potentially accelerating the shift to electrification.
To mark the launch, Hyundai Motor Group has teamed up with Hana Bank in Korea to introduce a co-branded savings product called the “AllDayEnergy Naemam Savings Account.” As part of a launch promotion for the first 5,000 new subscribers, the account offers an annual interest rate of up to 4.5% along with EV rental discount coupons for car-sharing service Socar. The move is designed to boost consumer awareness and adoption of V2X services through a familiar financial product.
“By operating our V2X services under one name, AllDayEnergy, we aim to give customers around the world a consistent and reliable energy service experience,” a Hyundai Motor Group representative said. “Starting with this savings product, the first collaboration between our financial and energy services, we plan to actively drive the mainstream adoption of V2X.”
