Ferrari has unveiled its first all-electric sports car, the Ferrari Luce, in South Korea, marking the brand's entry into the battery-electric era while seeking to preserve its racing heritage and broaden its appeal.
Ferrari Korea presented the vehicle at an unveiling event at its Cheongdam showroom in Seoul on Aug. 24. The Luce is equipped with four independently mounted electric motors—one at each wheel—and a 122-kWh battery pack, delivering a combined output of 1,050 cv and a top speed of 310 kilometers per hour.
The vehicle accelerates from zero to 100 kilometers per hour in 2.5 seconds and has an estimated maximum driving range of 530 kilometers on a single charge. It uses an 800-volt high-voltage architecture that supports ultra-fast charging at up to 350 kW.
The Luce is also Ferrari's first model with a spacious four-door, five-seat layout and 597 liters of cargo capacity. An advanced active-suspension system is designed to deliver track-level performance while also supporting everyday driving with the whole family.
The vehicle's exterior, cabin and digital interface were developed through collaborations with an international creative group and a leading South Korean technology company.
LoveFrom, the creative collective led by former Apple designer Jony Ive and Marc Newson, directed the design, integrating the exterior, interior and digital user experience into a unified design language.
Inside, the Luce features a next-generation OLED system developed with Samsung Display. Ferrari said it is the first vehicle to use a layered configuration combining 12.9-inch and 12-inch OLED panels, creating three-dimensional graphics in the instrument cluster that blend analog-inspired design with a futuristic sense of depth.
“South Korea is a key market with both a deep understanding of heritage and a keen appreciation for advanced technology,” said Thibaut Dussarrat, chief executive of Ferrari Korea. “Through the Luce, Ferrari's first all-electric vehicle and a major turning point in our history, we will offer a new level of driving emotion and an advanced user experience.”
Ferrari Korea will begin its domestic marketing campaign with invitation-only “Private View” events starting Aug. 26 at the Cheongdam showroom, followed by an event at its Busan showroom in late September. The official Korean launch is scheduled for 2027.
