Kia will double its PV5 lineup from five to 10 variants while offering purchase incentives, trade-in support and low-interest financing to encourage customers to switch from internal-combustion vehicles to electric vehicles.
Kia began accepting orders on Aug. 3 for five new PV5 variants, along with the updated 2027 PV5 and 2027 EV6.
The expanded PV5 range includes the Prime, a five-seat Passenger model with a 1-2-2 seating layout, a seven-seat Passenger model with a 2-2-3 layout, a Cargo Compact model, and a chassis-cab donor vehicle.
The updated 2027 PV5 adds an acceleration-limit assist feature and a multi-position adjustable driver's armrest as standard equipment, improving both safety and practicality. The 2027 EV6, the updated version of Kia's first dedicated EV, now includes popular safety features as standard across all trims, from the base model through the GT.
Kia is also rolling out a range of purchase benefits to accelerate EV adoption among customers replacing gasoline or diesel vehicles.
Owners of internal-combustion vehicles who purchase an EV3, EV4, EV5, EV6, EV9 or selected PV5 Passenger models will receive an “EV Change Support” incentive of KRW 1,000,000. Buyers of the EV3 and EV4 will also be eligible for financing at an annual interest rate of 0.8% over 36 months.
To improve maintenance convenience, Kia is expanding its proactive vehicle diagnostic system. The system follows a process of anomaly detection, customer notification, service-center coordination, pre-arrival preparation and prompt repair.
It analyzes diagnostic data collected in real time while a vehicle is in operation. When it detects a potential issue, the system automatically sends fault information and anticipated repair requirements to technicians at the relevant service center before the vehicle arrives.
Kia is also strengthening trade-in benefits to encourage EV adoption and repeat purchases. Customers who sell a Kia internal-combustion vehicle through Kia Certified Pre-Owned and then purchase an EV can receive up to KRW 1,200,000 in benefits: a KRW 700,000 discount on the new vehicle and an additional KRW 500,000 trade-in payment.
“We aim to establish Kia as a leading brand in South Korea's EV market and as a partner throughout the customer's EV journey,” said Chung Won-jung, executive vice president and head of Kia's Domestic Business Division. “We will do so by strengthening benefits across products, purchasing, ownership and residual value, while providing a differentiated brand experience.”
