Swedish premium electric-vehicle brand Polestar has unveiled the Formula 2030 Concept, a design study outlining the brand's future styling direction.
Developed as part of Polestar's “2030 Strategy,” the concept is intended to support the company's continued business growth and long-term profitability.
The Formula 2030 Concept incorporates selected design elements expected to appear on the next-generation Polestar 2, scheduled for launch in 2027, as well as the upcoming Polestar 7. It presents a new direction for Polestar design spanning exterior and interior styling, material innovation, and sustainability.
“The Formula 2030 Concept offers a glimpse of Polestar's future while retaining signature design elements that define the brand, including the Dual Blade headlights,” said Philipp Romers, Polestar's Head of Design.
The Formula 2030 Concept will make its official global media debut at the Polestar 4 SUV media drive event in Ascari, Spain, in October.
